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The Unconventional Principles Of Effective Web Design

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The principles of effective web design are common across the field. Regarding website design, the development process will focus on two critical issues: the principles and the elements. The principles are more of guidelines in the design process that address the arrangement of things. The elements are about the working components with the design process that point out what objects to include and how they are to be arranged.


Top Principles for Effective Web Design

In essence, the web design principles cover aspects such as balance, proportion, rhythm, dominance, and unity.

Balance: It refers to how objects are arranged in design with respect to their visual weight or overall importance and impact. The designing of any website can be asymmetric or symmetric, but the objective is all the same – to achieve equilibrium on every page. The asymmetrical arrangement of the objects will not need any even distribution while the symmetrical arrangement in the design process majors on an even distribution of across a page.

Proportion: It has to do with issues related to the scale and size of various elements, the pages, and the website as a whole. On the one hand, proportion will influence the establishment of balance while also creating a sense of depth and weight on the other.

Rhythm: It has to do with how elements are alternated and repeated in the design process, and it aims at creating a sense of movement through the establishment of texture or patterns. The designers strive to evenly space the elements or the intervals between the elements when trying to achieve a regular rhythm. Other than this, the designers can also opt to create a progressive rhythm, through the display of a sequence of elements in a progression of steps. In either example, the objective is to achieve a fluidity of movement throughout the elements in the design process and final product.

Dominance: It focus on the emphasized the various elements in the web design have with the goal of establishing both a structural weight for the site in general and a visual weight that is to be in the foreground of the pages. The more sub-dominant elements will have their place in the middle ground of a page since they have a lesser visual weight. Learn more here.

Effective Web Design

Unity: Designers use it to define the relationship between the elements and the web design, from the pages to the website as a whole. In essence, everything injecting into the design process and the overall results should come together to create wholeness in function therein supporting the purpose of the site online. At times, there may be a disconnect in some elements which may be done with the aim of giving an impression of variety. Nevertheless, the overall objective is to achieve unity in the placement or the various elements of a page and the website as a whole.


The above principles of effective web design set the stage for designers to overcome various constraints as they work to create a robust and responsive website. Form is as important as function, and both have individual roles and impacts, but none can be complete with the other. Web design can be compared to artistic expression; the designer relies on various tools to implement every stroke in the creative process to achieve a striking and memorable piece. The stroke in web design are the principles and elements used in the creative process. Contact Scott Keever Seo Company for more tips and consultation.

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